What is an MPC?
MPC stands for Most Placeable Candidate: the rock star you'd stake your reputation on, sitting in your pipeline with no open job order to put them in. Most recruiters let that candidate go cold. The best recruiters flip the script: they market the candidate to companies that should want them. It's business development with a candidate as the hook, the inverse of normal BD. Instead of "you need us," the pitch is "I have someone you need."
Done right, one MPC campaign lands two wins: a fast placement for the candidate and a brand-new client relationship that generates fees for years.
How does the MPC Builder work?
Drop a resume into Slack
Drag the file in, type "MPC." PDF or Word. Add steering if you want: "Denver metro only, no residential." It reads the resume, builds a candidate brief, and shows you the campaign plan before spending anything.
It finds who's hiring
It sweeps live job postings and matches companies that fit your candidate, including strong fits that haven't posted the role yet. Each pick is marked with its evidence: a live posting, or a strong inferred fit.
It finds the right person to call
The most logical hiring manager at each company: the VP of Operations, the department director, the person who actually feels the pain. Each one enriched with verified email and direct phone. Two contacts per company, so you always have a second door.
It writes the outreach
A three-step sequence per contact. Benefit-first copy: every candidate strength is translated into what it means for the hiring leader: makes money, saves money, or removes pain. Subject lines are seven words or fewer with the benefit up front.
You get one CSV. Two weapons.
The contact half is your call sheet: names, titles, direct phones, sorted best-fit first. The copy half is subject and body columns for all three steps, ready to map into Lemlist, Instantly, or any sequencer.
What does an MPC run look like?
A real run, sanitized. Eight companies matched, sixteen contacts enriched, forty-eight pieces of copy written in minutes, not afternoons:
Why is the outreach anonymous?
Standard MPC discipline: the candidate's name never appears in the copy, not in a subject line, not in a body. Companies get the story and the numbers ("cut rework 30%," "delivered $2M ahead of schedule"); they get the name after they reply. That protects your candidate, protects your fee, and makes the reply itself a qualified buying signal. The builder enforces it twice: in the writing and in a final scrub before the file lands.
How is the copy framed?
The way top billers frame it: "This candidate came in late on a search we just completed. The client had already hired. Too good not to share." Never "in our database," never "leftovers," never "open to work." The arc runs biggest benefit in step one, supporting angles in two, and a soft break-up in three that pivots to the client relationship: even if this candidate isn't your fit, this is what we do.
Frequently asked questions
What file formats does it accept?
PDF and Word (.docx), dropped straight into Slack. You can drop interview notes alongside the resume. The freshest signal wins when they conflict.
Does it send the emails for me?
No. The output is a file, not a send. You call from the call sheet, or import the copy columns into your own sequencer. Nothing leaves your building without you.
How many companies per campaign?
Five to ten, two contacts each, quality-gated. If only six genuinely fit, you get six. It never pads.
Do I approve before it runs?
Yes. It posts the campaign plan first (candidate, target roles, geography, company count) and only builds when you reply "run it."
What does it cost?
The MPC Builder is included with the RecruiterClaw Intelligence add-on, the same enrichment engine that powers candidate search. Book a demo and we'll run one live on a real resume.